Gasp press kit
watchgasp.com/press

ABOUT GASP (use any of these as they are)

One line:
Gasp is a library of short dramas, told in quick vertical episodes and made for your phone.

Short:
Gasp is a library of short dramas: series told in quick vertical episodes, made for your phone by independent creators and studios, with AI and with their own footage. Gasp Originals come out of Gasp's own studio.

Long:
Gasp is a library of short dramas: series told in quick vertical episodes, made for your phone by independent creators and studios, with AI and with their own footage. Gasp Originals come out of Gasp's own studio. Creators make their series in Gasp Studio, which takes a script to finished episodes, and earn a share of what viewers spend on their episodes. Every series opens with free episodes, and signing in adds more; after those, viewers unlock the next episode with coins or subscribe to VIP to watch everything.

LOGOS (logos/)
  gasp-wordmark-on-dark    White letters, red dot. For dark backgrounds; use this one first.
  gasp-wordmark-on-light   Near-black letters, red dot. For light backgrounds.
  gasp-wordmark-white      All white. For photos, and one-colour print on dark.
  gasp-wordmark-black      All black. For one-colour print on light.
  gasp-icon                The G. on its black square, for small spaces.
  Each comes as SVG (any size) and PNG (transparent background, 2400 px wide; the icon 1024 px).

COLOURS
  Gasp Red   #FB4547   The dot, and the only accent
  Night      #07070C   Backgrounds
  White      #FFFFFF   The letters on dark

TYPE
  Gasp is set in Geist, with Geist Mono for small labels. Both are free and open source from Vercel (vercel.com/font).

USING THE LOGO
Do:
- Use the files as they are, the white wordmark on dark and the dark one on light.
- Leave clear space around the wordmark at least the height of the red dot.
- Keep the wordmark at least 80 px (20 mm) wide, and the icon at least 24 px.
- Write the name as Gasp: one word, capital G, no period. The dot belongs to the logo only.
Don't:
- Redraw, recolour, stretch, rotate or outline the marks, or add effects.
- Put the red dot on a red or busy background where it disappears.
- Use the logo or the name in your own product names, domains or merchandise.
- Suggest that Gasp endorses you, your product or your story.

THE FIRST ORIGINAL: ASHBORN (ashborn/)
  Left for dead in the ashes of his village, a smith's son walks back in with a name nobody dares say twice, and a debt the whole kingdom is about to pay.
  ashborn-key-art.jpg   3840 x 2160
  ashborn-poster.jpg    1024 x 1536
  For editorial use about Gasp or Ashborn, credited as "Ashborn, a Gasp Original".

CONTACT
  press@watchgasp.com
